Thursday, 28 April 2011

GRX-5600


Casio G-Shock’s GRX-5600 line takes on a design stance that merges two of the brand’s most iconic styles, the DW-5600 and DW-6900. Together it offers a highly durable watch for those out on the water with the ability to calculate waves with a solar panel for battery collection. In a new April colorway, the teal body is paired with a reverse black LCD panel.

Wednesday, 27 April 2011

Pusha


Pusha T utilizes the fashionable yacht for his new music video for "Can I Live" which is the Jay-Z-sampled record found off his new solo mixtape Fear of God. The esteemed G.O.O.D. Music rapper certainly answers his own question through this relaxing day of sun, liquor and the presence of delightful women.

OF x NME


Today is certainly a big day for OFWGKTA. After rumors hit the web that they have inked a talent-friendly deal with RED/Sony Music earlier today, Tyler, the Creator's cover off the latest issue of esteemed NME Magazine.

Wednesday, 20 April 2011

OFWGKTA x Terry Richardson x Vice Magazine


It doesn't get much more 'hipster' than the title of this post 'OFWGKTA x Terry Richardson x Vice Magazine', check out this behind the scenes video from Terry's shoot with Tyler & Co, pretty funny.

Monday, 18 April 2011

Mac Miller


Celebrating 300k followers on Twitter, Mac Miller treats the world with a new track titled "People Under the Stairs." It sure is not the longest Miller track ever, but neglecting a gift is not an option. Enjoy HERE.

Wednesday, 13 April 2011

Cool Kids 'Bundle Up'


The Cool Kids are back, still unsure on whether this is from their debut full length album (I don't think 'The Bake Sale' was an album, more of an EP), anyways, it's directed by BBGun and is a mocumentary style video which should lead in nicely to some more new material from Mickey Rocks & Chuck Inglish.

Mudman


If you like mud, dustproof watches then this picture is going to please you. Casio G-Shock presents arguably one of its watches’ most suited to taking a beating, the GW-9300 Mudman. The fully dustproof watch made for desert use includes the ability to track critical information such as temperature, moon phases and direction. A release is slated for June 30 in Japan with a further global release (G-Shock East & West) around July.

Monday, 11 April 2011

G-Shock West










If you missed the launch of the G-Shock West store in Covent Garden, no worries, just pop down today, buy a timepiece and imagine we are all there again drinking free beers. (Pictures by Ravi Sidhu)

Earl Sweatshirt 'Dat Ass'


Happy Monday, let me just say, I think Earl is Top5 hottest MC's at the moment. The Wolf Gang liberated an almost forgotten audible jewel from their lost member Earl Sweatshirt. Entitled "Dat Ass," the track first appeared on a skater video from the rapper but arrived now in its full audio glory. The cut first appeared on his mixtape Kitchen Cutlery which was released two years ago when he wasn't a part of the Odd Future family. Back then he went by the name of Sly Tendencies. Free Sly. Free Earl. Listen HERE.

Wednesday, 6 April 2011

Record of the Day: Dot Rotten



Today's 'Record of the Day' comes from South London's Dot Rotten, recently signed to Mercury on a big major label deal, this is the first offering from him in the lead up to his debut album. I Directed & Styled this video along with James Barber, suit by A.Sauvage, shoes by Churches and watch by Casio G-Shock. And incase you are a bit thick, the video was shot in Paris. Lovely.

Monday, 4 April 2011

Wiz & Big Sean



Wiz & Big Sean, lovely. During Big Sean's set at the Sunday Swagger showcase at SXSW last Sunday, Big Sean brought out his friend and collaborator Wiz Khalifa to perform a song. As soon as the beat to "Gang Bang" came on, Wiz joined Sean on stage and the two rapped the track for a packed crowd of people. Much to the crew over at illRoots for capturing it for us. And big ups to Hattie Collins for hooking up with Wiz at SXSW and taking the snap for us.

Spray Paint The Walls


More from the Krink collabo project. G-Shock and Krink were originally seen on a DW-6900 watch which was released just a few weeks ago. Following the release, us here in London opened the amazing new G-Shock West store in Covent Garden where the watch was unveiled and New York New York have opened an exhibition titled “Spray Paint The Walls.” hosted by Krink and Craig Costello. The opening reception is set for Friday, April 8 as the event will span two days. Opening night guests include Creep and Nina Sky.